John Lui, Global Digital Marketing & Analytics Expert
Speaking the language of effective marketing in English & Chinese
“Digital marketing is about so much more than search advertising. It’s about up-to-the-minute business savvy and the ability to leverage emerging technologies before your competition does.” – John Lui
Internationally recognized Digital Marketing & Analytics Consultant John Lui is known for strategic online campaigns that deliver what every company must have in order to succeed:
Superior business growth results
at the lowest possible marketing cost
What John Lui Can Do
John Lui’s efforts give his clients unstoppable global access to the most influential promotional medium the world has ever known. His mobile, display, and video marketing campaigns are among the Internet’s most effective. When clients invest in proven advertising such as Google AdWords, Yahoo/Bing, Facebook, YouTube, and Baidu, they enjoy
A superior ROI on marketing dollars
measurable increases in sales and profits
These strategies represent just a small sample of what Mr. Lui uses to achieve market dominance for his clients.
John Lui has the insight and experience to create a perfectly balanced program of effective digital strategies. He is also aware that China website speed has been frustrating many business owners for years. Speed can be a HUGE obstacle to companies seeking to expand their business to China through an online platform. Mr. Lui knows just what to do to hurdle that obstacle and clear the road for profitable business communication.
With his market awareness and bilingual ability, John Lui is able to offer a simple, effective, bottom-line-focused solution to solve this common problem.
Website Tune-Ups & High-Speed Marketing Success
John Lui is a subject master expert, himself, with a reputation for digitally attracting, holding, and converting prospects. With his help, success-minded business can easily and quickly fine tune their failing marketing program and immediately enjoy
• Increased VISIBILITY & TRAFFIC
• Increased INQUIRIES & CONVERSIONS
• Increased PRODUCT SALES & BUSINESS PROFITS
Time is in short supply for business owners who need to get their marketing messages out in order to profit. Fortunately, “quick learner,” “fast-paced,” and “highly disciplined” are some of the phrases that clients and colleagues use to describe marketing expert John Lui.
John Lui’s Invaluable Bi-Lingual Perspective from the Frontlines of Online Marketing
Lui was born to market. At an early age, he recognized that his strengths and enthusiasm were for business, not academia. For the past 20 years, however, this one-time reluctant student has been a star pupil. He has applied himself to learning business and life lessons from the frontlines of commerce. This has earned what he calls “the real street fighting experiences” that make his work in digital marketing so effective.
Mr. Lui is the world’s first Chinese professional to pass five Google Internet Marketing Exams. Fluent in both English and Chinese, he was a certified trainer for the Google Partner Academy, which had less than 70 peoples qualified in 2013. He credits the experience with giving him his expertise in all features and aspects of Google Analytics, including implementation, analysis best practices, and troubleshooting.
In 2002, when Internet marketing was still in its infancy, Mr. Lui launched jbcar.ca, the Internet’s one of the first regionally specific automotive marketplaces. It was designed exclusively for a national Canadian audience. He was keenly aware of the profit potential of effective online marketing, but struggled initially to educate his prospective clients to the value of his services.
Today, he proudly shares all his work, photo and videos from those early years, as well as new achievements on his website and his YouTube and YouKu Video Channels.
The bottom line is this:
John Lui provides digital marketing with proven results
In Hong Kong, China, U.S., and around the world
聚利引擎 網絡推廣先行者
互聯網的普及，讓營銷推廣方式產生了巨大變革。互聯網推廣服務商聚利引擎（johnlui.com）便是引領變革的佼佼者。通過網絡技術無可比擬的數據收集與分析優勢，聚利引擎幫助中小企業在全新的領域制定和實施推廣方案，讓客戶以最經濟的方式，獲得最大的推廣效果。未來，聚利引擎的業務還將拓展至內地與海外，為更多中小企業量身定制最優互聯網推廣策略。
聚利引擎現在的主要業務是爲中小企業提供全方位的網絡推廣服務，並藉助Google的分析工具（Google Analytics）追蹤用戶搜索數據，更爲精準地投放網絡廣告。聚利引擎的創始人呂志光（John Lui）是數字營銷 （Digital Marketing） 與分析 (Analytics)方面的專家。John從二〇〇五年起已在香港開班講課，二〇一一年至二〇一三年還曾代表Google香港講了四十五場課。
兩年前，John被派往Google新加坡總部參加培訓，當時全球僅六十七人獲此機會，本港參與此培訓的也僅John一人，因而聚利引擎作為藉助Google工具進行網絡推廣的服務商，無論是在專業度還是推廣效果上都是數一數二的。現在，越來越多的企業都意識到網絡推廣的價值，也有很多人想購買Google的推廣服務，但又對其不甚瞭解，聚利引擎就是溝通兩方的橋樑，為企業找到互聯網推廣之法。
網絡推廣經濟有效
目前，聚利引擎的主要客戶乃經營已入正軌的中小企業，此類企業於線下的推廣已進入瓶頸期，而互聯網化則是一大突破。據John介紹，其客戶中就有公司最初嘗試每月花費一萬元做網絡廣告，而僅僅六個星期後便因為廣告效果好而將預算升至每月三十萬元的案例。一間經營迷你倉的公司通過聚利引擎做網上推廣，兩年時間公司願意花在線上推廣的費用已達每月五十萬元。
與傳統的推廣方式相比，互聯網推廣有著巨大的優勢。首先，互聯網推廣有明確的反饋，客戶可以通過數據準確地瞭解推廣效果，這是以往於小巴、巴士等載體投放廣告的傳統方式所不具備的。聚利引擎會藉助Google的分析工具，幫助客戶找出哪些渠道的推廣有效，Google、雅虎、百度等哪一個搜索引擎轉化成本低，那些搜索的關鍵字有效，全面綜合的分析讓整個推廣更容易成功。而聚利引擎注重的再營銷手段也較同行技高一籌。通過數據分析，一旦找準目標客戶後，便會追蹤客戶，相應的網頁側欄廣告顯示在目標客戶瀏覽網頁的過程中，其廣告的轉化率也會大大提升。
其次，網上推廣具有高度靈活性。在小巴、巴士、電視投放廣告，往往需要簽訂一年半載的合同，互聯網廣告客戶則可根據效果隨時調整預算，及在各個渠道投放的比例，客戶只要登錄自己的Google Analytics後台，便可隨時監控，快速做出調整。價格方面亦有許多檔位可以選擇，豐儉由人，總體而言因投放廣告成本低，網絡推廣比傳統推廣更為經濟。與此同時，網絡廣告投放的版本也靈活多變。例如，某家律師事務所做線上推廣，根據用戶搜索關鍵字分析，發現目標客戶的需求不同，有的是需要公正文書，有的需要移民服務，有的需要債務重組咨詢。網絡推廣可實現製作不同版本的廣告投向不同的目標客戶，這也是傳統推廣做不到的。
開拓内地業務
聚利引擎亦具有互聯網的開放精神，據John介紹，聚利的收費標準均公開透明，幫客戶設立Google Analytics帳戶後，客戶可自行登錄查看推廣效果，聚利並不擔心客源流失，事實上絕大部分客戶都會選擇繼續消費。現在，客戶已經愈來愈多，聚利的業務範圍也拓展至香港以外。
二〇一五年十月十日，聚利拿到了內地的營業執照，登記名稱為深圳市聚利引擎網絡科技公司。一方面有香港的企業或者海外企業想要打開內地市場，聚利就可幫他們做基於內地的網上推廣。另一方面，內地企業也有進軍海外的計畫，聚利最擅長運用Google工具，可以幫內地企業打開局面。聚利方面也並不懼怕競爭，John稱，雖然内地也有很多做互聯網推廣的機構，但是大部分只看中點擊量，而聚利更注重轉化率與再行銷，水準更高。
在內地，百度是使用率最高的搜索引擎，爲了更好瞭解內地網絡營銷環境，目前聚利已經可以把百度和 Google Analytics 連在一起運用，也是世界第一和唯一在目前能掌握這技術的公司。另外，聚利近來亦加大了自身品牌打造力度，例如，設計了一款名為聚利熊的公仔，希望更多人可以透過此卡通形象記住聚利引擎，瞭解互聯網推廣。包括今次獲得Capital Weekly智選品牌大獎，John的心願也是借獲獎機會，讓更多的企業認識到互聯網推廣的價值。
